Marcela Avelar is a Mexican-born artist based in New York City. She is a contributor to the branding of many new and emerging products like WTRMLN WTR, for which she gathered BevNET’s award for the Best Packaging Design of 2014.

Her work can be seen in advertisements as well as album covers for musicians like Special K’s, Aloysius 3, So Brown, Wes Hutchinson and 9 time Grammy Award winner Norah Jones. She also designed the stage for Norah Jones’ 2017 Day Breaks World Tour.  Marcela Avelar partnered with Grammy nominated musician Valerie June and illustrated, Somebody to Love: The Story of Valerie June's Sweet Little Baby Banjolele, a children’s book released November 2022 by Third Man Records. 

She is also the founder of a not-for-profit digital art collective called Currently, she is in collaboration with a Mexico based developer to create unique designs for tiles and textiles.